We are dedicated to delivering happiness to our customers by spreading the word of kawaii. We believe that even the smallest amount of cuteness can provide a huge boost of joy and happiness to their everyday life. Sounds like an awesome idea? Apply today.

Kawaii Group is the world’s leading retailer of Japanese “kawaii” (cute) products. In total our brands have more than 800.000 followers on social media and our email marketing reaches more than 250.000 fans every month.

Blippo.com Kawaii Shop is our main retail store and we also manage popular Kawaii Box and Japan Candy Box subscription boxes. Our company is distributed around several countries and our offices are located in Tokyo and Hong Kong.

Below you can find our current open positions.



We are searching for a creative Purchasing Manager / Buyer to join our team in Hong Kong. If you like Japanese pop culture, this position might be perfect for you! We offer 5 day work week, excellent career prospects and a fun relaxed working environment.




– Computer and internet knowledge
– Ability to communicate in English
– Ability to work in an international team but independently
– Travel In Asia


How to apply:


Please send an application by email to hello@shoptilt com and include your CV, expected salary, and the date when you would be available.

Hope to hear from you soon!



Do you want to learn more about how international online marketing is done? Do you want hands-on working experience in Hong Kong, one of Asia’s most exciting cities?

Kawaii Group is looking for an intern to participate in our online marketing activities. We have a multinational team and are constantly developing our workflows. You are a perfect fit if you are studying Marketing, International Business or Communications, interested in Asian cultures and spend lots of time using different social media accounts.


Learning Opportunities:


– To use the marketing knowledge you learned in the classroom in the real world
– Getting familiar with the start-up style working environment
– Learn online marketing skills, influencer marketing, SEO and copywriting
– How customer service and communication is an essential part of marketing
– Experience in working in a multinational team
– Get hands-on experience and knowledge in international online marketing


Key Responsibilities:


– Planning and improving communication in social media and with influencers
– Creating valuable social media content across multiple channels
– Researching and communicating  with new influencers, bloggers and vloggers
– Solving customer queries and communicating with them via social media accounts
– Updating the brand websites with relevant content, including copywriting
– Research projects into customer behavior, competitors, and new trends


How to apply:


Send your CV to hello@kawaiigroup.com and include a brief message telling us why you are interested in this opportunity. We will make decisions immediately when the right candidates are found. The length of the internship should be 3 to 6 months.

Hope to hear from you soon!