Our passion at Kawaii Group is to spread kawaii culture and the love for cute things all over the world! We are totally in love with everything kawaii, and believe that even a tiny dose of cuteness can provide a huge boost of positivity to our life. To bring that happiness to you, we carefully handpick the cutest kawaii things like kawaii squishies, kawaii stationery and super cute plushies. Directly from Tokyo to your door!