We are dedicated to delivering happiness to our customers by spreading the word of kawaii. We believe that even the smallest amount of cuteness can provide a huge boost of joy and happiness to their everyday life. Sounds like an awesome idea? Apply today.

Kawaii Group is the world’s leading retailer of Japanese “kawaii” (cute) products. In total our brands have more than 800.000 followers on social media.

Blippo Kawaii Shop is our main retail store and we also manage popular Kawaii Box and Japan Candy Box subscription boxes. Our company is distributed around several countries and our offices are located in Tokyo and Hong Kong.

Below you can find our current open positions.



Are you passionate about kawaii products, Japanese candy and Japanese pop culture? Can you communicate both in Japanese and English? Here is a fun opportunity for you!


Minimum qualifications:


– Ability to speak and write in Japanese fluently.
– Ability to communicate and negotiate in Japanese with suppliers and manufacturers.
– Ability to speak and write in English at a conversational level.


Non-essential but desirable:


– Ability to work in a startup environment.
– Interest in kawaii lifestyle and Japanese pop culture.
– Ability to work in an international team but independently.
– E-commerce, sourcing or purchasing experience.


Main duties:


– Negotiating with Japanese wholesale suppliers and manufacturers.
– Representing the company in Japan and taking care of administrative tasks.
– Arranging shipments to outside Japan.


Working conditions:


– You will work remotely or from our office in Tokyo.
– Fun and relaxed working environment.
– 5-day work week. No overtime.


How to apply:


Send your application to hello@kawaiigroup.com and include your CV, expected salary, and the date when you would be available.

Hope to hear from you soon!



Do you want to learn more about how international online marketing is done? Do you want hands-on working experience in Hong Kong, one of Asia’s most exciting cities?

Kawaii Group is looking for an intern to participate in our online marketing activities. We have a multinational team and are constantly developing our workflows. You are a perfect fit if you are studying Marketing, International Business or Communications, interested in Asian cultures and spend lots of time using different social media accounts.


Learning Opportunities:


– To use the marketing knowledge you learned in the classroom in the real world
– Getting familiar with the start-up style working environment
– Learn online marketing skills, influencer marketing, SEO and copywriting
– How customer service and communication is an essential part of marketing
– Experience in working in a multinational team
– Get hands-on experience and knowledge in international online marketing


Key Responsibilities:


– Planning and improving communication in social media and with influencers
– Creating valuable social media content across multiple channels
– Researching and communicating  with new influencers, bloggers and vloggers
– Solving customer queries and communicating with them via social media accounts
– Updating the brand websites with relevant content, including copywriting
– Research projects into customer behavior, competitors, and new trends


How to apply:


Send your CV to hello@kawaiigroup.com and include a brief message telling us why you are interested in this opportunity. We will make decisions immediately when the right candidates are found. The length of the internship should be 3 to 6 months.

Hope to hear from you soon!